ISPD, a longstanding holding company, had a brand and logo that lacked meaning and recognition outside its immediate circle. It didn’t resonate with outsiders or even fully reflect the company’s values, making it feel outdated and a bit disconnected.

Anagram Media Agency, as part of ISPD’s portfolio, had an outdated and somewhat uninspired brand identity. It didn’t stand out and didn’t reflect the forward-thinking vision that ISPD wanted for its companies.

Sinagrass was a brand-new artificial grass company in the Middle East with no existing identity beyond its name. They wanted something premium and unique, but they were starting from scratch.

The National Confectioners Association (NCA) had a website and brand presence that was cluttered and a bit overwhelming. They had a lot of colors and elements that made the user experience less intuitive and not as user-friendly as it could be. They needed a refresh that would not only update their branding but also overhaul the UX and UI to guide their users more effectively.

There wasn’t an existing issue to solve, but rather a dream to build something entirely new from the ground up. My spouse works in aesthetic medicine and I wanted to design an aesthetic clinic that broke the mold, something that didn’t look like any traditional clinic, but instead felt fresh, green, and deeply connected to the Basque region and San Sebastián, which is where the clinic is located.

ISPD, a longstanding holding company, had a brand and logo that lacked meaning and recognition outside its immediate circle. It didn’t resonate with outsiders or even fully reflect the company’s values, making it feel outdated and a bit disconnected.

Anagram Media Agency, as part of ISPD’s portfolio, had an outdated and somewhat uninspired brand identity. It didn’t stand out and didn’t reflect the forward-thinking vision that ISPD wanted for its companies.

Sinagrass was a brand-new artificial grass company in the Middle East with no existing identity beyond its name. They wanted something premium and unique, but they were starting from scratch.

The National Confectioners Association (NCA) had a website and brand presence that was cluttered and a bit overwhelming. They had a lot of colors and elements that made the user experience less intuitive and not as user-friendly as it could be. They needed a refresh that would not only update their branding but also overhaul the UX and UI to guide their users more effectively.

There wasn’t an existing issue to solve, but rather a dream to build something entirely new from the ground up. My spouse works in aesthetic medicine and I wanted to design an aesthetic clinic that broke the mold, something that didn’t look like any traditional clinic, but instead felt fresh, green, and deeply connected to the Basque region and San Sebastián, which is where the clinic is located.